The BOM list of Apple's MR head display device has been exposed, and the material cost is less than half of the selling price!

Major Suppliers of Apple's First Head Display Vision Pro

The hardware cost of Apple Vision Pro includes $250 for computing and storage, $730 for display, $80 for optics, $121 for interactive sensors, $137 for structural components, $17 for connectors, $18 for batteries, $11 for acoustics, $15 for packaging accessories, and $150 for ODE/OEM130, totaling $1509.
Specifically, it can be observed that the cost of its display screen accounts for a significant proportion, including the internal screen (priced at $350, totaling $700) and the external screen (priced at $30), accounting for approximately half of the total material cost.
The Apple Vision Pro uses Sony's 1.3-inch silicon-based OLED as the internal screen.
VR device display technologies mainly include Fast LCD, glass based OLED, silicon based OLED, etc
The coprocessor R1 chip was specifically developed by Apple for its first MR head display device, Vision Pro.
In terms of flash memory and memory, Apple Vision Pro uses Samsung/Armor UFS4.0 512GB and SK Hynix/Samsung LPDDR5 12GB.
In terms of optics, the main cost component is Pancake 3P (priced at $30, totaling $60).

Vision Pro does have a high level of technology, but compared to other VR products, its price is relatively high. From the list of materials for explosive materials, the cost of materials accounts for 43% of the selling price, among which the costs of display, processor and storage, optics, and other materials are relatively high.

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